We collect two kinds of information through the Site. The first kind is information that can identify you as a specific individual, such as your name and email address (personally identifiable information” or “PII”). The second kind of information is the kind of non-personally identifiable information (“NPII”) collected and stored automatically by many websites. It includes, for example, information about your Internet service provider, IP address, operating system, type of browser, geographic location, and pages viewed on the Site. Although this information is related to you, it is not associated with your PII and cannot be linked to you personally. In addition, we have broken down this section into two categories to better explain how the Site collects your information:
Advertisers (including but not limited to, direct advertisers, agencies and independent media buyers) and publishers (including but not limited to, direct website owners, agencies and publisher networks) who create an account on the Site (collectively, “Program Users”) to utilize the Propel Media Online Advertising and/or Publisher Program (“Program”)
If you are a Program User utilizing the Program and have created an account with us, we collect the following types of information:
Account Information. We collect and maintain all information that you provide to us in connection with the account registration process in order to help us manage your account and communicate with you as part of the Program. PII that is collected may include your name, email, phone number, address, instant messenger name, payment or bank information, alternative contact information and any other PII you may provide us as part of the Program.
Account Access. We collect and maintain your login information when you access your account in order to help us manage your account.
Reporting Information. We collect certain types of statistical and analytics information regarding the number of served advertisements and the performance of our overall Program, in order to help us optimize that performance.
Visitors to the Site
If you are a visitor to the Site and are not utilizing the Program, we collect the following kinds of information:
Web Beacons. The Site may contain electronic images known as “web beacons” which are also sometimes called single-pixel gifs. Web beacons may be used to assist in delivering cookies, allow us to count visitors to the Site pages and to deliver services via the Site. We may also include web beacons in email messages in order to determine whether such messages have been opened and acted upon. We do not tie web beacons to any PII you submit while on our Site.
We and/or our Related Entities may also disclose your information to outside companies that help bring you the services we offer. For example, we and our Related Entities may work with outside companies to: (a) manage a database of user information; (b) assist in distributing e-mails; (c) assist with data collection; (d) provide data storage and analysis; (e) provide fraud prevention; (f) provide customer service by phone; and/or (g) provide other services designed to assist us in maximizing our business potential and maintaining our Site and the Program. We and our Related Entities require that these outside companies agree to keep confidential all information we share with them, and use the information only to perform their obligations to us.
In addition, if we go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your information will likely be among the assets transferred. We also reserve the right to disclose your information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process.
Our Site is not directed to persons under 13. We do not knowingly collect PII from anyone under 13 years of age. If we become aware that a child under 13 has provided us with PII we will take steps to remove such information.
We have implemented technical, administrative and physical security measures to protect information from unauthorized access and improper use. We keep information on servers that are protected by firewalls and located in a physically secure facility accessible only to authorized employees of Propel Media and the Related Entities. From time to time, we review our security procedures in order to consider appropriate new technology and methods. Please be aware though, that, despite our reasonable efforts, no security measures are impenetrable and any information transmitted to us or through the Site will be at your own risk.
Updated: November 25, 2016