Social Media Marketing

Social Media Strategy and Consultation

The first step in any social media marketing campaign is planning out the proper strategy.  Here at Propel Media we will analyze your web site and business to determine the most effective sites and strategies for you to employ in order to see the best return on your investment.  There are so many different forms of social media sites from video syndication sites, social news sites, social bookmarking sites, and social communities.  There are dozens of sites that fall into each of these categories making the landscape of these sites massive.  Digg, a popular social news site, leads the way with traffic generation in a short time frame; however, it may not be suitable for all businesses.  There are many niche social media networks that we can recommend to our clients that, while they may not bring in as heavy traffic as Digg, bring in more targeted visitors.   Many people attempt to join as many social media sites as possible to gain exposure, but at Propel Media we can recommend the most viable communities to join so that you do not spread yourself too thin.

Building Profiles/Networks

Once Propel Media has helped you select the proper social media sites to participate with we will set up your company’s profiles across all sites and build the base of all your networks.  Every social media community has a different method for adding “friends” to your network and Propel Media will ensure that your base networks are filled with other members with similar interests that will help in spreading your content across the web.  Propel Media also ensures that all of your social media profiles are linked together so that users are able to jump to each of your networks as well as your company’s web site. 

Producing and Pushing Viral Content
A vital aspect with participating in social media communities is producing content that is considered viral.  You have no doubt heard the term viral content and seen how far and fast it can spread throughout the web.  Propel Media can show your business the effect that truly viral content can have and how it translates to success.  Did you know that getting a post to the front page of Digg translates to an average of 20,000 visitors to your web site?  We can assist your company by producing content which is considered “sticky” that will keep visitors coming back.  Each social network is unique with regard to the demographics and thus the type of material that will be accepted by the community.  Propel Media’s experience with many of the top social media networks will ensure that you submit the right content to get noticed and go viral.

Social Media Optimization can drive a huge number of people to a website through new channels because the search engines aren't the only place that can drive large amounts of traffic. SMO hasn't overtaken SEO yet, but it could someday.

If you haven't yet developed your corporate blog or made social media part of your business plans, 2008 is the year to start. According to BusinessWeek who wrote in 2005 that "Blogs Will Change Your Business," "Social Media Will Change Your Business Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up?or catch you later."

Don't get left behind. Contact us today, or call us at 518.370.8092.